Improve your google ranking without getting penalized

Everyone who wants to achieve a better ranking should know that organic search traffic is a better way drive the growth of your business. The problem arises when the SEO keeps on changing the results and no one wants a penalty to doing the things wrong. Google detects the wrong doings through the multiple ways which are; Panda, Penguin an Google EMDs (exact match domain names) and some other ways. When you Improve your google ranking without getting penalized, this is going to help your  website in the long run.

SEO ranking

There are multiple steps to be followed to improve the ranking:

Assess your current Search ranking

Before you intend to improve your site’s search ranking. It is pertinent to become familiar with your current position in the Google search engines. This is highly crucial for your website to detect where you are going to stay. You can get this information using several tools and resources.

Checking your site speed

It is highly important in Google to check you website speed. This is a major Google ranking factor and is an important way to check the speed, it also affects the chances of making sales better. There can be a decline in the page conversions when its page load time increased from 1 to 4 seconds.

Tracking the right metrics

You should also check the metrics on your website and find out what factors you need to improve.  For this you need to analyze the organic traffic first which is a great way towards effectiveness. SEO holds a great significance in the lead creation.

In order to know how many visitor have visited your website will help you understand the Google analytics as well as organic traffic conversions. You should always be focused towards the keywords and identify those keywords that convert organically for the website. This way, they become easy to use.

Keyword ranking for commercial keywords

Keyword ranking for commercial keywords are going to make money. You definitely need to improve you rankings to make money. There is a need to the clear difference between the informational and commercial keywords.

Detect and analyze penalties

You need to understand the search rankings which have been set up for tracking the important metrics. Understand your rankings for the metrics and examine them in detail to see if there are any penalties in effect. This is necessary and the point is promoting links to build the site. Also, see how the site has used links to build inbound links.

Enhance anchor text distribution

Anchor text plays an important role in improving your destroying search rankings. If you want a natural link website, you need to diversify your anchor text. Anchor text distribution looks at how you speed up and spread the keywords when building links.

Go after the keywords with great content

Always look at the keywords with great content and go more after the keywords you have searched. If you have misunderstood anything then the Google panda updates provide you the quality, highly valuable and useful content that should be aimed at a particular group of people.

Use effective story telling

Stories make a direct impact on the audiences, evoke emotion and make an improvement in the conversion rates. Keep your audiences engaged in one way or the other and never let them lose interest in your subject matter.

Add Call to Action

Every story must also have and ending. You are supposed to capture your readers well. They will let you expect you to let them in the solution. After all, your entire story is supposed to solve a problem not to nurture it. You should use the button to lead people to your funnel and increase its conversion rate.

All in all, the above mentioned tips will be helpful to drive maximum benefits for your website.ranking of your website can be made even better through the latest Penguin and Panda updates.

B2B Lead Generation Strategies

There are a number of channels for B2B marketers, Search Engine Optimization (SEO), Pay Per Click (PPC) advertisement, Social Media Marketing (SMM), direct advertisements through the acclaimed and traditional methods.

Not all these channels will be creating equal opportunities for the lead generation. If you are looking for a boom in B2B Lead Generation Strategies then you need to start measuring what actually works for you.

Lead generation takes you on the long track, the better you know about it the better you nurture the process. The goal of lead nurturing help progress leads from the initial interests towards then purchasing intent. It is all about progression.

The online strategies are mainly composed of the basic four strategies:

  • Social marketing
  • Content marketing
  • Search marketing
  • Email marketing

Social marketing

More than 50 percent marketers who are using social media for three years has helped them boost sales. Average marketers spend 4-6 hours on social media each week. They do make struggle with the lead generation & measuring ROI on the social platforms. There is no question that social media is a complex and critical piece of marketing mix.

 Content marketing

Content makes the foundation of lead generation strategies. Different marketers have engaged in different prospects in the customers in today’s buyer landscape. Make sure the content should be able to educate, inspire and grab the attention of the people. It should be helpful towards the lead generation. If you are able to do that you would be able to collect the lead and gain the trust.

Search marketing

Search engine marketing performance is based on the lead generation through the keyword visibility and production. B2N organization are becoming more competent in the digital marketing strategies. Fewer requirements generate volume for lead opportunities, usually visitors don’t like to give information what they have to.

Email marketing

Email marketing play an important role in the lead generation. More than 50% of the audience is more likely to look at the news letters ads without seeing the images. This is because Outlook email and other email readers who don’t pull the images and there are very few people to go ahead and change this setting.

Some of the effective lead generation strategies have been mentioned above. One may be more helpful than the other but all can be used. Lead generation plays an effective role in making the form strategy for business and think of businesses in a different way altogether. Such business with then lead generation not only gain your attention but also connect you well with the future. Using the lead generation, businesses gain the attention in an effective way.

Hurdles developers face for Internet of Things

The Internet of Things (IoT) is a scenario in which the people, objects or animals are provided with some unique identifiers and, the ability transfer data over to another network without human to human or computer-to-computer interaction. IoT has evolved from merging the wireless technologies, micro-electromechanical systems (MEMS) & the Internet. In doing so, there are several hurdles developers face for Internet of Things.

There has been a rise of countless application on the Internet of Things. It has commanded the attention of millions developers around the world. Google has also announced a new operating system named as Brillo operating system which is basically deigned to position Google as a major key player in this growing field. Brillo has been designed to help the business users with the next generation devices. Developers always look forward to join this race.

The Internet of Things

Developing the internet of things may take years. Developers start working form the scratch and slows down the time according to the market trends. Adding facilities and producing hardware, establishing secure and consistent connectivity, strong communication with a high grasp across numerous devices, innovating all of them with the Internet of things may seem out of reach.
Four IT drawbacks have been mentioned below which should be encountered:

Connectivity

IoT devices connect to a range of transport layers, protocols and also support a number of configuration options. You should bear in mind that these devices have small processors and quite a low memory. Brillo promising to overcome all such hurdles. The data travels over the internet, making this device faster for you and running with the speed of new internet of Things application are incredibly challenging.

Concurrency

To actively support the connectivity, all the application must be highly concurrent. Concurrent application development is one of the most demanding disciplines in social sciences. Most of the developers do not have relative experience with writing concurrent code, they even make the highly simple IoT hard to develop.

Poor Internet Infrastructure

Many countries have poor Internet and cellular infrastructures. Even in the U.S., network infrastructure lags behind its European counterparts, and as more connected devices enter the market and absorb more bandwidth, the current Internet infrastructure might not be able to keep up.

Bad internet infrastructure

There are countries with highly poor internet & cellular infrastructure. In the U.S network infrastructure lags behind European counterparts. The more devices get connected to the internet, the more bandwidth is absorbed the current internet infrastructure may not be able to keep up with all the devices.

Privacy and security concerns

Many governments are trying to combat the online threats to reduce then effects of terrorism. Customers have now become dishearten of the devices and also the apps used to run them. This casts a direct impact on the companies & businesses developing them. There are manufacturers which are working to lessen the risks of hardware security technology. All these impending fears are not associated with the hardware solutions alone.

In conclusion

There are various challenges which surround Internet of Things and stops you from comprehending its wide potentials. Computer sciences has the ability to meet the customers’ connectivity demands. By associating with the pain points with the Internet of Things, one will be able to combat the multiple issues during the development journey, you can also add glow to this revolution in so many different ways.

Pay Per Click strategies

There are ways to drive the traffic to the social media marketing, email marketing and search engine optimization. These may be used to drive more results but do not produce immediate results. Often, there are businesses to gain instant results through the Pay Per Click Strategies.

PPC advertising utilizes the best email marketing strategy if you are looking for good traffic. Other aspects of PPC campaigns include your ability to control your campaigns. You should check the proven ways to get the most effective results with your pay per click campaign.

Pay Per Click strategies

There are three main functions you are always supposed to perform:

Include a Call to Action

Whenever you design your add, an image and text Call to Action (CTO) can be included. You should always have the right kind of attraction in your ad. You should explicitly tell the visitor that ‘what he should click here for.?’ In the call to action, briefly explain that what they expect before making a click on your ad. For instance, if you are sending them a landing page to send a free report and tell that to them.

Right target

PPC advertising allow you to target your audience right down to the countries. Advertising a product or service that can be on any level with the paid advertising tool. When you intend to advertise for the one who is linked on geographical level then take the advantage by linking the countries where you want your ad to appear.

Design a highly effective landing page

The main purpose of this pay per click advertising is to drive the maximum traffic possible through a particular page type. All you have to do is to make this page look as attractive as you can. It should look professional and user-friendly. You shouldn’t advertise anything unless you are complete aware of what you are updating. The graphics page should look as clean as it can to make it more successful. Also, pay focus on collecting the visitor emails through having a subscription facility available.

I am sure you have enjoyed this blog. Now, you can utilize you pay per click campaigns and let us know if you have any queries.

Best Cost Per Mile Ads networks

CPM advertisements are an effective way of making money out of your website or blogs. There are a number of websites which solely depend on the AdSense, there are other sources of generating revenue which are going to help you more.Different advertisement programs are there, for instance, Cost per scale, Pay per click, Cost per action etc. Google adSense pays you for as many clicks as you have got. Best Cost Per Mile Ads Networks that makes online earning easier for you that you don’t need to do any other thing.

Cost Per Impression

Signing up for a CPM program and put code on your websites to start displaying ads which is a source of earning through the CPM with cost per thousand impressions. You will be paid when the ad is displayed a thousand times. There is no need to be worried about how many clicks you have got, also, how many leads are generating.

Example: If you get 20000 visitors per day and total of 40000 page views and you are getting CPM rates of $2 then you earning can be – 40000/1000 = 40 CPM x $2 = $80 per day. This is not a bad earning at all.

Tribal Fusion

It has changed its name to Exponential, which is the leading advertising network platforms online, its rates are very attractive as compared to the other CPM networks but they have their restrictions and receive only high quality websites.

Requirements: Site must have 500,000 unique visitors per month.

Minimum payments: $50 via Check or PayPal

Advertising.com

Advertising.Com is the partners of Aoi networks. It is a great platform for the publishers to monetize their website with CPM ads. They provide the best rates and are among the top CPM networks.

Requirements:  Only accepts websites which have a lot of traffic

Minimum payments: $25 via Check

Casale Media (Index exchange)

It has now changed to index times. The best thing is that they let their publishers choose from the CPM rates. Moreover, it provides fixed CPM ads network.

Requirements:  It demands took have a good amount of traffic per month.

Minimum payments: $25 via Check or PayPal.

Coversant media

It was previously known as ‘value check media’. It is a strong CPM advertising network and allows a lot of publishers and advertisers to be benefited from it. It approves the high quality websites with top domain name.

Requirements: should have a minimum three thousand views per month.

Minimum payments: $25 via Check, PayPal. Or direct deposit.

Infolinks

It is one of the top CPM Ads network this year. It can be used for all the websites and good amount of revenue can be generated through it.

Requirements: your website must have rich quality content

Minimum payments: $50 via PayPal. Wire Transfer or Payoneer.

Vibrant

It is the strong CPM advertising network on the internet. They have foxed and high rates which are set by their advertisers. To become a publisher with this network it is not that easy to come up to its requirements

Requirements: websites must have 500,000 page views each month

Minimum payments: Not specified.

Magento vs. Opencart, two kings of eCommerce world

Whenever we are building an eCommerce site, it strikes our mind that which platform is to be used. Making a comparison between magento vs. opencart eCommerce stores brings you at the threshold of making a strong decision because your eCommerce store is going to rely on that chosen one.

There is no obvious answer to such questions, all it depends on your needs, amount of the products, your capabilities and how you integrate with your newly made website. The world of eCommerce is wide and provides you a range of solutions.

A contrast between Magento vs. Opencart, two kings of eCommerce world, has been given in the article, which makes it easier to make a choice between the two.

Magento-vs-Opencart

There are some questions you always need to ask yourself before selecting an eCommerce platform, they are given as follows:

    • For a web development company, you need to define your budget first.
    • Do you want your products appear online fast or you are in need of a flexible solution with complete control of enhanced UX?
    • Define the region where you want to sell your products
    • Are you in need of a hosted eCommerce solution
    • Do you intend to run multiple stores
    • Do you consider SEO as your top priority?
    • What eCommerce strategy is your following?
    • Do you need to integrate your eCommerce store with a WordPress blog?

Once the above mentioned questions are answered, it makes it even easier for you to select an eCommerce store.

MAGENTO

An online store can be started in minutes to build a custom online shopping experience which include various online selling stores on global level. Here comes the main comparison between magento and open cart eCommerce stores:

Main difference between magento and opencart is in its uses and features. Magento has got the popular recognition because for its feasibility to do anything to build the store of your dreams. It offers customizable shopping experience with unlimited design options, powerful SEO resources, unlimited plugins and integrations. Every possible feature you think you think is probably built and available on the magento eCommerce. A trained and professional magento developer can create that solution for you.

OPENCART

Opencart is easier to program but has a small community basis. It proves great for start-ups and that need to be delivered on a quicker basis without so many integrations. It provides a powerful shopping cart, powerful tools which are more intuitive and straight forward. Some of the developers find it too simplistic with not many features to play with. Opencart is better if you are an experienced one. In case, of lacking the essential skills in website building, magento can be a bit confusing.

Which one is more powerful?

Both of magento and opencart are good options for setting up small online shops, but magento performs better in hosting medium to large sized business websites.

It has more customizable features in terms of designs and layouts whereas, opencart is fairly unlimited. Magento allows complete store of your store, it has friendlier SEO optimized URL results and provides even better SEO options. Moreover, it has the ability to access and maintain your history & product comparison. In addition, magento is far better than any other system offered by opencart store. In terms of magento, you get whatever you pay for, for instance, all the benefits and feature. Finally, it weights higher than the free opencart benefits, advantages and features.

Different link building strategies

Getting traffic to ones side is one of the most engaging tasks an SEO practitioner is tend to do. The right definition of link building  is the art of getting more links to your website to improve the ranking in Google. There are different ways to do link building, however, some of the tips and techniques are legitimate whereas, others are not. The legitimate ‘white hat’ refers to the legitimate strategies. Many other techniques are considered as ‘black hat’ which directly lead to spamming. Google’s webmaster’s techniques guidelines are called ‘black hat’ or web spam.

Link Building

Link building forms a relationship between the sites and pages which are important both for the search engines and marketers. Search engine like Google crawls then web, discover new pages, analyze the overall popularity of those pages and determine of it has any relevancy with respect to the search query.

Some of the most effective techniques have been given below:

Using pillar content to earn links

Using different are a great source for earning new links for a site if you are seriously concerned about the website. This can be gained through writing blogs and sharing the information. If there is a serious interest in enhancing the post then it goes at the height of success through the acquired links.

You have to make a distinction here by providing unique ideas which no one else has shared. This strategy may be used with the advanced usage of info graphics and the most important thing is that is must hold some value.

Leveraging through providing the relevant content

Providing relevant content about a particular service pr product refers to leveraging the content. Various tactics have been used to leverage the content through the popular blogs which have been able to earn high links for the high quality domains.

This strategy applies especially when you start a blog and require some strong and solid content to start with. Creating a lot of content isn’t advisable at this stage; instead, content curation takes place here.

Utilizing press contacts to gain more links

This not only directs you to highest success rate but this is an excellent strategy to gain high quality sites. Other important thing is that this thing is strategy is needed apart from your experience about a particular subject and outreach skills. ResponsiveSource and Haro are two exciting services to utilize these techniques.

Giving more testimonials in exchange of links

Another useful way for existing popularity is through giving the testimonials related to your field. This can be seen on the front pages where the customers share their views about the reputable services. This connects you with the likewise services in a more relevant way.
Scale Broken Link Building
Broken links refer to fixing the web; if you enhance the broken link images with efforts then you would be able to draw better links from that. Better results can be seen through this. All you need to do is to earn reputable links from the relevant niche on the powerful pages. There are SEO crawlers, for instance. Screaming Frog. You may run it from your website or form a server to crawl your site niche and find for the pages with the broken links. This way you can reach the respective sites with prospective replacements from your own site.

Engaging through different quizzes

Engaging in quizzes is a great way to collect emails. This can also be helpful to earn the links too. Engaging quizzes are for the engaging content and such content has the ability to acquire the links in a more natural way. For content promotion strategies, results can be maximized through using this tactic.

Conclusion

Now you have with enough proof for the future link building strategies. You don’t have to be worried about using either of the strategies because they are not going the harm your website at all.

Best self hosted eCommerce solutions

When it comes to starting an online store, there are many things to take into consideration. One of the most important parts of the puzzle is which platform to use to power your e-commerce site. E-commerce pages have been used to build thousands of online stores worldwide through the complete Hosted Ecommerce online business solutions. This suggests that you get everything you need to run a successful online business using the ecommerce solutions.

Each single transaction matters for your business, the more transactions you are going to make the more likely you proceed. Your site should be readily available and should be more secure. In order to achieve the online revenue you need to make the site more functional with a reliable infrastructure and exemplary security.

Selling your products online may make you face certain challenges. An ecommerce website need to upload the images faster and the infrastructure should go parallel with the latest trends. Stay up-to-date with the requirements of the day. Through ecommerce hosting solutions you get help over so many prevailing issues.

A list of top web hosting solutions has been given below:

Magento hosting

Magento is quite popular platform amongst the ecommerce sites. Thousands of worlds websites are build on it and it is the most powerful ecommerce platform used till date. There are certain benefits associated with it, for example, plugins, extensions, new functionality, flawless experienced developers, lower maintenance development & maintenance cost.

WooCommerce

This platform is used for building ecommerce websites on WordPress platforms. A number of WordPress websites have the Woocommerce websites built in. The plugin provides rich features and work in user-friendly and cost effective way for smaller businesses and also for those which are familiar with this platform.

Oscommerce

Oscommerce is fairly popular platform with 11% of top 100,000 sites are built on using the open sources technology. It is one of the earliest open source platforms available, provides huge support and is an active forum. It helps users with latest platforms which may not have kept up with all the times.

Drupal Commerce:

It is one of the most open used content management system files after WordPress. Drupal commerce is the plug in for the ecommerce websites built on this platform. It’s flawless integration with drupal makes the blogs more convenient than any other content management systems.

Shopify

Shopify is one of the names that hits the mind when one thinks about the online ecommerce platform. With thousands of users shopify is one of the most popular ecommerce solutions as well.

BigCommerce

This is another platform with 17% o top 100,000 sites using hosted ecommerce solutions; and 51,977 sites overall, being built on Bigcommerce.

Zepo
Zepo is Mumbai based ecommerce stores and has raised an incredible amount of funding back in Deemober 2014 and expanded its plans.

Conculsion

Every platform and CMS has its platforms, with plus minus points which depends on your model and requirements. If you are looking for a hosted platform you may find the best options form the above, for a content management system then Magento can turn out to be the best option. This is also based upon your experience and interest.

 

Why You Should Advertise Your App on Television

Market is becoming more and more competitive day by day. Marketer’s products on TV have remained into focus even when the latest mediums of technology weren’t there. TV is an effective medium which is watched by the majority and it also leads to dramatic changes in the advertising strategies.
Advertise Your App on Television
TV is a major part to run advertising campaigns of different mobile developers for a few good reasons. The marketers pay focus on the marketing spending which is performance based. There is a growing perception that advertising in TV become expensive. Apart from these assumptions heavy investments from the renowned companies are showing the affordability for TV as a new medium.

The biggest shift is that the companies have gained an understanding that TV can work as a branding tool, which functions with other marketing channels to create an overall effective impact. So, if you consider advertising your app on the TV then it would be worth having an option.

Below are the reasons to use television as a medium to advertise your app on television:

TV is the stronger way to build an app

Active advertising on the TV may lead to immediate conversions, TV stand ahead of rest of the mediums when it comes to create brand awareness. Advertising effectiveness can be seen through the TV as it makes wide business effects when compared with the other forms of advertising.

TV has an unparallel approach

Various researches show that TV is being watched more than before that is the reason why brands continue to invest more into it. People of any age group continue to watch TV regularly, they watch different programs, and their favorite programmes bring more commercial ads with them hence they ought to see that.

Nowadays advertisements have made more functional and attractive and a lot of spending is spent on them. The latest and advanced advertisements are catchier to attract the eye of the people.

The ‘Halo Effect’

The Halo effect refers to boosting the effectiveness of a product and also the appreciation. TV has been a proven catalyst to boost the efficacy of other channels when it functions in a multi-functional strategy. According to a recent study TV’s have then tendency to make 35% stronger effect than those mediums delivering their products without TV. It also helps in creating enhanced effect on the social media channels and causes a huge lift in tweets and YouTube views.

Performance advertising can be very momentary and fleeting, replying on snap decisions by consumers that are often incentivized. Performance advertising on mobile isn’t about building awareness or creating an emotional connection; it’s about using whatever means to get people to undertake an action there and then. The previously highlighted PWC payback study showed that TV delivered value for longer – the first year’s TV investment was still delivering at 80% of the Year 1 level in Year 2, and even Years 3 and 4 were benefitting from TV investment in Year

Different performance advertisements often urge the consumers to make decisions about a particular thing. For instance, performance advertising on mobile phones doesn’t only create a connection with the people and but also want them to perform a particular action. Many studies have shown the highlights that TV studies have shown that TV leaves a lasting impression.

In the initial year the TV investments deliver 80% for the year one and two, whereas, year third and fourth can also be benefited from the TV.

 

TV is the best medium to keep the users engaged

TV advertisements tend to be very creative and keep the audience engaged in a great way. The creative campaigns run on TV are 10 times more creative to deliver the efficient business progress. According to the IPA the emotional ads cast a stronger impact than the informational and rational ads.

In conclusion

Technology is on a high increase, advertisements nowadays are done through the emails marketing, SMS Marketing, SMM (Social Media Marketing), Ads on the websites, classified ads, PPC (Pay Per Click) etc. when it comes in comparison with the TV, it turns out the most effective medium used for the advertising purposes.

What is guerrilla marketing with some well known examples

Guerrilla marketing refers to the advertising strategy and focuses on then low-cost conventional marketing tactics to gain maximum results.

Business competitions are on peak nowadays and want their consumers to spend more time on their products so consumers, resultantly, consumers receive many emails, junk messages and also phone calls. The entire consumers shave become accustomed of this method that businesses have to think of the alternate ways to gain attention of the customers.

Guerilla marketing strategy relies on the unconventional marketing strategy and strong imagination. It provides high energy imagination and creates a more valuable impression on the consumers compared to the traditional form of marketing strategy. Most of the guerilla marketing campaigns gain attention of then consumers on a more personal and brilliant impression.

Some of the Guerilla marketing strategies:

  • It is worth noticing that guerilla marketing strategies are different from others and often very unpredictable. The major distinctive is that they cast a strong impression and a bigger impact of the things. Various key elements of guerilla marketing include assertive and vibrant campaigns.
  • All it takes to pick a string industrial topic, spread it well, make it known and receive different viewpoints. Provide free samples to generate the business and display full version of a product in the form of an image. The drawing and contest leaves a lasting impression on then consumers.
  • There is a need to grab many customers and prevent the customers to shopping somewhere else through coupons.
  • Mention discounts & provide customer with mail written on the cash or send half of the $10 bill with a promise to send rest of the half after a free consultation.
  • Make a link with the consumers in one way or the other, make your company’s logo bright and flaunt it over an event or party.
  • Social networking websites for instance, Face book, YouTube MySpace and have the attention of millions on daily basis. Daily posting will keep the consumers engaged a link should be placed of your business website.

Below are some relevant examples of Guerilla Marketing:

I’m lovin’ it – boardwalk

mcdonalds

Safe driving billboard

Safe driving billboard

Vampire Diaries ‘blood’ dispenser

Vampire Diaries ‘blood’ dispenser

Swiss skydive “elevator” imagery

Swiss skydive “elevator” imagery

Stop global warming

Stop global warming

In conclusion:

Marketers use different methods to promote businesses. The tradition methods have become so common and distressing that consumers stat getting annoyed. The new methods of marketing are used to make a strong and bigger impression of product marketing. All such methods are highly useful in attracting the people and engage them in the strategic marketing campaigns.