Many webmasters don’t understand the difference between 301 and 302 redirects. Unlike many users the operating browsers and search engines experience different kinds of redirects and handle them in a different way.
A 301 redirect shows that the page has moved to a new location permanently, whereas, a 302 page means that the move is one temporary basis. Search engine need to know how to figure out if they have to keep the old page or it should be replaced with the new location. If ever a wrong direction has been set up, search engine becomes confused and result in losing a lot of traffic. Main difference between them can be understood through the following article.
Why it matters?
If you are moving your web page or entire web to a new location, if you have to change your domain name and want to make the visitors easy to make the websites. A redirect helps the user’s browser to automatically set the page to the old location to the new one. You may think that Google and other search engines that follow the redirects, but things get complicated here.
When a site repositions or move, that can be dragged out of the Google search results for various months. May be for a year!
Why redirects are a key to SEO
Almost every site needs to be redirect at some point of time because content is moved or when a site relocates to a new domain. Using the right redirect options the traffic can be kept at the right side and keep the visitors bookmark working.
When 301 and 302 redirect should be used?
An example to use 301 redirect would be to have changed domains or if you launched your website in a new CMS and the URL has changed. Creating 301 redirects to your old content to the point that the new content will let the search engine know that you have moved from A to B for good. This makes the search engines to direct the ranking and value signals to the new URL because they have this understanding that this new location will be permanent place for that content.
There could be a question that if 302 doesn’t value SEO then why would I use it? A good example of this can be seen when you would be in an ecommerce setting and the product is no longer available for sale. In this case, you might need to use a 302 redirect to send the user to the category page. Redirecting 302 tells the search engines that your content is temporarily offline to keep the value of the page intact and not let it pass to another URL.
Whenever you have to make changes in your location it is always pertinent to remember the technical signals. Wrong use of the signals may result in hurdles and loss of the high content value. Ti can become tough to overcome that. While pay attention to the status no one wants to redistribute the things because of the differences between numbers 301 and 302.